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llms.txt in 2026: a cargo cult most tools are afraid to call out

llms.txt in 2026: a cargo cult most tools are afraid to call out

Google does not use llms.txt. The 300k-domain study found zero citation lift. Here is who actually reads it, what it should contain, and why every SEO tool that shows MISSING llms.txt as a red error is participating in misinformation.

#llms-txt#ai-crawlers#ai-overviews

Paul Lukic ·

The Google-Extended myth: it doesn't opt you out of AI Overviews

The Google-Extended myth: it doesn't opt you out of AI Overviews

Almost every SEO post gets this wrong. Google-Extended blocks Gemini training data, not AI Overview citation. The actual AI Overview opt-out is nosnippet - and it kills your regular SERP snippet too. Here's the breakdown.

#ai-overviews#google-extended#ai-crawlers

Paul Lukic ·

Anthropic's 3-bot identity problem: blocking ClaudeBot doesn't block Claude

Anthropic's 3-bot identity problem: blocking ClaudeBot doesn't block Claude

Anthropic now operates ClaudeBot, Claude-User, and Claude-SearchBot as three separate robots.txt identities. Sites that only blocked ClaudeBot still leak content via the other two. Here's the full pattern - and the equivalent OpenAI two-bot trap.

#ai-crawlers#anthropic#robots-txt

Paul Lukic ·

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